Essay on How to Start a Business

I Want To Be a Businessman When I Grow Up In the middle and by the end of the 20th century when you asked a little boy, what he wanted to be when he grew up, the answer you were most likely to hear was an astronaut. What are the most popular answers nowadays? A bank owner and a businessman. The interesting thing is that this idea persists up to adulthood for many of the boys giving such answer. Except after they get a degree, it usually transforms into a more specific and allegedly more realistic goal of becoming a small business owner. But do they really know what it is like to be a businessman? And what appeal does such occupation have for so many young people? The biggest attraction is complete freedom. Young professionals right out of universities and colleges make their first attempts to enter the career world and become disillusioned having to face the harsh realities of working life. The bright images they had in their mind fade away when they realize that employers want them to work their guts out and will pay them peanuts for it. Now starting your own company seems like the perfectly logical thing to do. The problem is that full of rosy anticipations they do not take into account the difficulties they have to go through following this career path. They think about the opportunities, but forget about practical considerations. It’s important to keep in mind that courage and initiative are great things, but they are not sufficient to be successful in business.

How Food Can Create A Cultural, Social And Economic...

In present day, the most reliable and common way to broadcast a message to the public is through the media. The media, entertainment and advertising have become an important aspect of our lives in a way that has influenced the way we think and feel. However, the media can both negatively and positively demonstrate cultural issues that are present in our society today. The gendering of food can be found in all forms of media such as through television, movies, posters, books etc. Through this notion, the perception of food becomes socially constructed in many ways that can lead to representations of how we should live our life. This essay will attempt to prove how food can create a cultural, social and economic identity and explore the gendered relationships to food from a variety of feminist perspectives. To demonstrate this I will draw examples from popular culture such as analyzing advertisements and films in which will help us to understand cultural norms and how historical societ al structures of food can be relevant to our own lives. We will focus on the meanings and representations of food within popular culture, film and literature and as a result, we will be able to distinguish how the media can be linked to food and signify gendered stories. Food is a very important trait of living. It is the first of the essentials of life, our biggest industry, our greatest export, our most frequently indulged pleasure, and also the object of considerable concern and dreadShow MoreRelated Role of Food in Construction of Social Identity Essay1093 Words   |  5 PagesFood is a highly unique commodity, for though it is essential to every single person on earth, there is no other commodity which is acquired and consumed in such diverse ways. 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These scholars argue that the idealized bodily form is projected to glorify hegemonic standard s of health and beauty, which operate accordingRead More The Essence of the Otavalo Essay777 Words   |  4 Pageswithin their control, but factors nonetheless dependent upon the fluidity and ever-changing construct of indigenous identity. Tracing the saga of this indigenous people’s rise to textile, musical and cultural capital, the opportunistic attitude of the Otavalo remains the foundation for modern wealth and commerce. The true question of Otavalo success, however, rests not in economic prosperity alone, but in their inherent ability to adopt socially befitting â€Å"modern traditions† and retain the rightRead MoreBrand Relationships886 Words   |  4 Pagesage/cohort, life cycle, gender, family/social network, cultural influence, the strength of relationships, types, desires, nature and experience of emotional expression, styles of interacting, ease of initiation, and the degree of commitments that influence the relationships. The socioemotional provisions inc lude psychosocial identity, reassurance of self-worth, image, social integration, and rewards of stimulation, security, guidance, nurturance, assistance, and social support. All these factors play a

Essay on Prospero as an Ideal Ruler in in Shakespeares...

Prospero as an Ideal Ruler in The Tempest Prosperos magical powers allow him to single-handedly take control of a situation of slowly developing chaos, caused by his eviction from Milan, and turn the plot of The Tempest. Prospero has powers over his surroundings, far greater than those of an ordinary mortal, and he uses them for good in the course of the play. This essay will discuss whether Prospero combines his magic with power over the self, and whether Shakespeare actually presents him as an ideal ruler. Although we hear the story of Prosperos eviction from Milan from him, the manner in which he tells his history inspires distrust -- Prospero is pompous, self-pitying and apparently unforgiving. The nature of†¦show more content†¦Furthermore, Prosperos treatment of the court party seems to show that he is interested only in frightening them, and at this point we do not realize that he wants to educate them. When we see Alonso dashing offstage apparently to kill himself, we can only assume that Prospero wants to take his revenge on the relatively blameless Alonso by allowing him to commit suicide. As yet, we have heard no other speech from Prospero about his intentions for the court party except for the long history he told to Miranda, when he called Alonso an enemy / To me inveterate and spoke bitterly at great length about Antonio. Prospero is also consistently self-indulgent and vain. At the beginning of the play, he calls himself poor man in his story to Miranda, and answers her question in extremely long-winded fashion, suiting his own wishes rather than hers. Although he says that his only care has been to serve Miranda, the first thing we see after that is Miranda serving him by helping him take his cloak off -- implying hypocrisy. When Stephanos party is getting ready to kill Prospero and the court party is apparently going to commit mass suicide, aided by Antonio, Prospero indulges his vain desire to show off his art to his children, and make the most of it before he gives it up. Even at the end, we are slightly uneasy at Prosperos desire to tell everyone his life story -- a wish thatShow MoreRelatedThe Postcolonial Interpretations Of Shakespeares The Tempest1512 Words   |  7 Pages The Tempest, written by playwright William Shakespeare is one of his most popular, yet also controversial plays. This paper will discuss the postcolonial interpretations of Shakespeare’s play, by looking at the nature of colonialism, and how it has been incorporated within his play, through the role of the colonized versus the colonizers. 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This divide is demonstrated through the differences between the Old English poem The Wanderer and Shakespeare’s play The Tempest; two literary texts set within distinct contextual periods of thought that dissimilarly treat the concept of fate in relation to these contexts. In each text the force of fate imposes it self on characters either from greater unseen beings

Corporate Social Responsibility and Financial Performance

Question: Discuss about the Corporate Social Responsibility and Financial Performance. Answer: Introduction A common saying has it that The secret to enjoying a fruit is in sharing it with others. Nowhere more than in the current business environment does this saying resonate. Consumers are becoming increasingly concerned about the operations of the companies they purchase products from and the impact they have on the society (Crane 2008). This report aims to explore Corporate Social Responsibility. What is it? And why are companies increasingly adopting the same? It will also unveil two strategies. First, the diversification strategy, second the integration one, and examples of companies embracing these strategies. Corporate Social Responsibility (CSR) According to Caramela (2016), CSR implies those practices over and above the business operations of a firm, which are meant to benefit the community where the company operates. These activities range from environmental initiatives, green energy efforts, equal employment opportunity, volunteering to a worthy society cause, and philanthropic activities (Smith 2012). Crane (2008) observes that there have been controversies surrounding CSR. On one hand, some companies claim that it is not their core mandate and that it diverts them from their primary objective, to maximize shareholder wealth. To these companies, CSR is nothing more than A window dressing affair. On the other hand there are other firms that have entrenched CSR into their strategies. McWilliams and Siegel (2000) infer that CSR became popular in the late 90s when governments, civil society groups, customers, and suppliers urged firms to give back to the society where they operated. Today many customers and suppliers are choosing to do business with companies adhering to CSR to the detriment of those averse to it. Firms can therefore capture more market share by adopting CSR. Customers are choosing to get behind companies for what they stand for, even more than what they produce (Smith 2012). Examples of companies that exalt CSR include Google with their green energy initiative and Microsoft for their philanthropic efforts (Dill 2014). In Australia firms are recognized for CSR mainly based on their drive for innovation and building relationships with their stakeholders. Based on these criteria, the firms popular with CSR are Arup, NAB and Westpac, Telstrar, and BHP Billiton among others (Smerdon 2015). Diversification Strategy Among the four growth strategies suggested by the Ansoff Matrix, diversification features prominently. The strategy involves a firm developing completely new products in an entirely new market. The primary aim of this strategy is to protect the firm from an economic shock from an unfavorable business event such as increased competitive rivalry or substitute products. The firm usually has another product in another market segment (Robbins et al. 2015). There are three ways of diversification growth strategy. To begin with, is horizontal diversification that involves introduction of new products into an existing market. For instance, a telecommunication firm offering only voice calls may consider offering data packages to the existing customers. This is an expensive move as it involves researching the market and training new staff to handle the new business. Then there is concentric diversification which involves a company adding new but related products to an already existing line of products in a new market. An example a fish manufacturing firm may decide to produce cooking oil for a new market (Dat-Shappard 2013). Lastly, there is conglomerate diversification, which involves a firm adding new products or services to a completely unrelated product line. It may involve acquisitions of viable businesses. An online shop may for example, decide to acquire a money transfer company so as to aid it in selling its products to customers more securely(Suttle 2016). Examples of companies pursuing diversification strategy include Sirtex Medical a firm that deals with medical equipments to fight cancer. It has presence in America, Europe and Asia. The firm was originally manufacturing medical devices and equipment but diversified into medicine and distribution to capitalize on the market. Ainsworth Game Technology is another company pursuing diversification. It is present in many countries in Europe, Asia and Pacific where it manufactures gaming machines. However due to a large market in casinos, the company is now producing electronic gambling equipment (Dat-Shappard 2013). Integration Strategy Where a business is facing threat of increasing bargaining power of the suppliers and buyers, it may consider the integration growth strategy. There are two forms of integration strategy; vertical integration and horizontal integration (Robbins et al. 2015). A firm may choose to grow through vertical integration in two ways. To start with, it may choose vertical backward integration. In this strategy, the firm chooses to control its supplies where the suppliers have acquired intense bargaining power. An example is where a fish manufacturing company chooses to rear their own fish to get rid of suppliers. Going on, the same firm may choose vertical forward integration where the distributors are threatening its business. An example would be the firm opening its online store to get rid of wholesalers and retailers (Nieuwenhuizen, Rossouw and Badenhorst 2008). In horizontal integration, a firm chooses growth by combining its operations with those of another company in related business. This works especially where two competitors combine. This way, the company is better positioned to fight off competitors due to economies of scale (Robbins et al. 2015). Examples of companies that have pursued integration strategy include EBay in America by purchasing PayPal a money transaction company to aid in secure payments by its customers. In Australia, Woolworths and Lowes created a joint venture called Masters in the hardware market to compete with Bunnings (Robbins et al. 2015). Conclusion To remain competitive, businesses have to resort to what the customers want. In this regard, many businesses have embraced corporate social responsibility as a means to harness new markets. Although there have been controversies surrounding CSR, with firms claiming that its not a core business, an equal number of companies are reaping the benefits from adopting CSR. The report has touched on two growth strategies namely, diversification and integration. The various forms of these strategies and examples thereof have been provided. It is recommended that firms join the CSR bandwagon as it not only empowers future customers, but also leads to health competition in the market. References Caramela, S. (2016). What is Corporate Social Responsibility?. [online] Business News Daily. Available at: https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html [Accessed 16 Dec. 2016]. Crane, A. (2008). The Oxford handbook of corporate social responsibility. 1st ed. Oxford: Oxford University Press Inc., pp.6-9. Dat-Shappard, D. (2013). 4 Australian companies with international diversification. [online] Motley Fool Australia. Available at: https://www.fool.com.au/2013/11/28/4-australian-companies-with-international-diversification/ [Accessed 16 Dec. 2016]. Dill, K. (2014). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/kathryndill/2014/12/08/the-companies-with-the-best-csr-reputations/#78662652a812 [Accessed 16 Dec. 2016]. McWilliams, A. and Siegel, D. (2000). Corporate social responsibility and financial performance: correlation or misspecification?. Strategic Management Journal, 21(5), pp.603-609. Nieuwenhuizen, C., Rossouw, D. and Badenhorst, J. (2008). Business management. 1st ed. Cape Town, South Africa: Juta, pp.55-56. Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2015). Management. 7th ed. Melbourne: Pearson, pp.300-303. Smerdon, X. (2015). Australias CSR Top 10 Revealed | PBA. [online] Pro Bono Australia. Available at: https://probonoaustralia.com.au/news/2015/06/australias-csr-top-10-revealed/ [Accessed 16 Dec. 2016]. Smith, J. (2012). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-companies-with-the-best-csr-reputations/#77a30837a727 [Accessed 16 Dec. 2016]. Suttle, R. (2016). Growth Strategies in Business. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/growth-strategies-business-4510.html [Accessed 16 Dec. 2016].